Privacy Policy

Last updated: October 2026

1. Who we are

Fashion Archive (“we”, “us”) operates this website. We act as the data controller for personal data processed through the site. Contact: privacy@fashionarchive.example.

2. Data we collect

• Usage data: pages viewed, referring URL, device and browser type, approximate location derived from IP address.
• Cookie data: identifiers stored by analytics and advertising cookies (see below).
• Correspondence: information you send us by email.

3. Legal bases (GDPR Art. 6)

We process data on the basis of your consent (analytics and advertising cookies), our legitimate interests (security and basic site operation) and, where applicable, legal obligations.

4. Cookies

Strictly necessary cookies make the site work and cannot be disabled.

Analytics cookies (e.g. Google Analytics) help us understand how visitors use the site. IP addresses are anonymised where possible.

Advertising cookies — Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to our site and/or other sites on the Internet. You may opt out of personalised advertising by visiting Google Ads Settings or aboutads.info. Learn more at How Google uses data.

Embedded content. Runway videos are embedded from YouTube, which may set its own cookies when you play a video.

Affiliate links. When you click a retailer link (e.g. SSENSE or a designer's own store), the retailer or affiliate network may set a cookie to attribute the purchase.

5. Consent

Non-essential cookies are only set after you give consent via our consent banner. You may withdraw consent at any time by clearing cookies or changing your preferences.

6. Sharing & international transfers

We share data with service providers (hosting, analytics, advertising, affiliate networks). Where data is transferred outside the EEA, we rely on Standard Contractual Clauses or adequacy decisions.

7. Retention

Analytics data is kept for up to 26 months. Correspondence is kept for as long as needed to respond and for record-keeping.

8. Your rights

You have the right to access, rectify, erase, restrict or object to processing, to data portability, and to withdraw consent. You may lodge a complaint with your local supervisory authority.

9. Changes

We may update this policy and will post the revised version on this page.